In the Press
Sustainably made works grounded in traditional techniques are a hallmark of Brooklyn furniture showroom Forom. Consider Nature Revisited, its new collection composed of standouts like a stainless-steel lounge chair that mimics the movement of water and a geometric marble pedestal. Earlier this month, Forom presented "Aire de Jeux," a pop-up exhibition at AG Studios that presented Nature Revisited alongside other collectible works from 14 European collaborators, including Valencia-based metal and ceramics workshop Canoa Lab, Copenhagen designer Louise Roe Andersen, London studio Six Dots Design, and Portuguese furniture atelier Project 213A.
When Hailey Bieber and Maison Trouvaille’s Erick Garcia first walked into Rhode’s office in Beverly Hills, it was…a masculine space: Heavy woods, dark leather chairs, and large-scale furniture—a great style for the previous, hulking, action star tenant. But perhaps the antithesis of Bieber’s taste in interiors, the social-media appointed face of the minimalist, squeaky-clean “clean girl” aesthetic. “I wanted it to feel like a calming, relaxed, vibey place,” Bieber tells Vogue. “I want people to step in and be like, ‘Oh yeah, this feels like the world of Rhode.’”
"For one week only, from January 13-18, Forom will transform a vacant Tribeca showroom into a curated space, showcasing a selection of European designers and their pieces. The exhibition brings together their community of designers to explore playful, nostalgic elements of design — all exclusively curated by Brooklyn-based Forom."
"Open from January 13 to 18, FOROM has installed its temporary Aire De Jeux pop-up exhibition in the heart of Tribeca, a burgeoning design district in Lower Manhattan. With the Brooklyn showroom’s white-label collection alongside products from partners like Frama, Project 213A, Hein Studio, Capppelen Dimyr, Marbera, Made by Choice and Taehoon Lee, the event features a range of furniture and decor characterized by sculptural forms and organic materials."
"For one week only, a Brooklyn-based design shop is bringing a selection of handmade contemporary furnishings and home decor items to Manhattan with Aire De Jeaux, a pop-up exhibition in Tribeca. Named for the Roman Forum, the ancient marketplace hub, Forom partners with an extensive list of European designers, many of which are on display, including Dagmar, Dusty Deco, Six Dots, and Made by Choice."
In a market saturated with overstatement, Forom takes a quieter, more considered approach—one that feels rooted in atmosphere as much as form. The brand’s aesthetic leans toward sculptural minimalism, but never at the expense of warmth. Each piece feels intentional, designed to live with you rather than simply be looked at.
"The collection, Nature Revisited, reimagines the fundamental forms of nature and everyday life, transforming them through bold materials and intentional design. Each piece celebrates strength, adaptability, and the beauty of the familiar. By reinterpreting natural forms like the moon, the tide, and stone, we explore them from new perspectives, altering their dimensions and angles to reveal deeper meaning."
Featuring the label’s new Nature Revisited line and a curation of pieces from retail partners like Frama, Canoa Lab, Louise Roe and more. With the Brooklyn showroom’s white-label collection alongside products from partners like Frama, Project 213A, Hein Studio, Capppelen Dimyr, Marbera, Made by Choice and Taehoon Lee, the event features a range of furniture and decor characterized by sculptural forms and organic materials.